Counter Foundry is a UK-based independent type design studio that creates meticulously crafted typefaces for display, editorial and branding projects.

Our approach pays homage to the finer details of traditional type design combined with a research-led exploration of forms, processes and tools.

Our work is divided between designing new type families for our retail catalogue and collaborating with agencies to create custom type solutions for their clients.

We also publish outcomes and WIPs from our speculative work under the CounterLab™ banner.